As everyone here must know, Target has started to locate in Canada. Zellers was bought out and Target is now expanding its business opportunities. Wal-Mart Canada is currently preparing for yet another battle in competitive retail space. Already operating a chain of more than 375 locations across the country with around 94,000 people, they are making plans for a $450-million expansion program that will include the completion of at least 37 supercentre stores over the next fiscal year. This period would be from Feb. 1, 2013 to Jan. 31, 2014, and this isn't just constructing new stores, they will be remodelling or relocating many existing stores. This is expected to create 7,000 store, trade and construction jobs, and for someone who doesn't have a job, Ism definitely looking into that in the future.
Even without Target, there were many direct competitors such as Sears Canada, Loblaw Cos. and Canadian Tire. But adding to this already crowded market, now Wal-Mart Canada has to deal with its U.S rival as well! While Wal-Mart was able to get leasehold rights to 39 of the stores, Target is planning to open up to 135 stores in former Zellers locations by this spring. Wal-Mart is going to without a doubt take a big hit and notice a drop in sales.
Other than expanding, Wal-Mart’s other plan of attack is to lower their prices and continuing their supercentre format which Target doesn’t provide. According to the chief executive officer of Wal-Mart Canada, Shelley Broader: "This year, we are ramping up our focus on lowering prices and helping customers lower their cost of living, as we continue to bring our supercentre format to more Canadians.”
I don’t know about you guys, but I'm actually a bit happy about this new rivalry. It is causing these stores to expand (creating more jobs) AND reduce their prices in hopes of attracting more customers. This year it seems that we as consumers are gaining a lot, and we should take advantage while it lasts!
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